This ad plays on all three of the major rhetorical tools: ethos, pathos, and logos. This ad uses this famous guy to represent the product because he's a sexy and elegant guy that can easliy reflect both life that Vodka's ad is talking about..
The play on Ethos is apparent in the use of the zipper. The zipper represent what seperates the life of routine and the life of fun..Vodka characterize the life of fun joy and hapinness where we can forget our problems and escape from it..
The play on Ethos is apparent in the use of the zipper. The zipper represent what seperates the life of routine and the life of fun..Vodka characterize the life of fun joy and hapinness where we can forget our problems and escape from it..
Adding to that the man that represent the ad is present in both lives and we can see and feel the difference in his face in each side.Where the bottle of vodka is opened, life begin to be colorful and joyful and our whole life is turned upside down.
So in general the ethos in this ad is how Absolute vodka can color our life and stimulate our routine life.
Pathos:This ad is obviously geared to all workers that find out that their life is nothing but a routine that repeat itself everyday..When this man sitting on his chair open the zipper of the bottle, we feel the happinness in mens and womens while
dancing in contarty of those they are standing outside by the wall doing nothing but thinking what they can make to change heir boring life.The zipper play with pathos as well, because it represent the seperation between these two wrolds, and it seems to be very easy..because anyone can open a zipper so its something that can be done by any person, and here anyone can
open the zipper to cchange his mood with Absolute vodka.The ad suggests that drinking Absolute Vodka is the way to get the life of fun.
dancing in contarty of those they are standing outside by the wall doing nothing but thinking what they can make to change heir boring life.The zipper play with pathos as well, because it represent the seperation between these two wrolds, and it seems to be very easy..because anyone can open a zipper so its something that can be done by any person, and here anyone can
open the zipper to cchange his mood with Absolute vodka.The ad suggests that drinking Absolute Vodka is the way to get the life of fun.
Logos:
Logos is shown by the use of the Absolute vodka bottle placed on the table next to the black mask that the men is wearing after drinking his vodka . The text that represent the ad is on the top right of the page "In an absolute world" the font is bold and we can clearly read what the product is. Then the other phrases that states what Absolute vodka can turn you into
are spread in the ad with a small font but a clear one so we can find it easily..The men sitting on the chair is very important because he want us to beleive that he just like any hardworker can easily open the zipper of the vodka to change his mood and turn his night into a masquerade, do we can..He's an ordinary men sitting in the other side of the room representing the men and women standing by the wall, bored and lost and that the same time he represent the people who's dancing in the other room just because they had Absolute vodka..so we understand that everyone can do what he've done and its too easy to be happy with Absolute.. (N.D)
Logos is shown by the use of the Absolute vodka bottle placed on the table next to the black mask that the men is wearing after drinking his vodka . The text that represent the ad is on the top right of the page "In an absolute world" the font is bold and we can clearly read what the product is. Then the other phrases that states what Absolute vodka can turn you into
are spread in the ad with a small font but a clear one so we can find it easily..The men sitting on the chair is very important because he want us to beleive that he just like any hardworker can easily open the zipper of the vodka to change his mood and turn his night into a masquerade, do we can..He's an ordinary men sitting in the other side of the room representing the men and women standing by the wall, bored and lost and that the same time he represent the people who's dancing in the other room just because they had Absolute vodka..so we understand that everyone can do what he've done and its too easy to be happy with Absolute.. (N.D)
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