Alex Trochut: With Whom Words Are Enough to Express

Did you ever realize that ads aren't always done using photos and slogans? Did you ever realize how important typography and illustration are in ads? Well, if you never did, then now is your chance.

Meet Alex Trochut, a Spanish typographer/illustrator from Barcelona. This man says that he doesn't prefer typography over illustration and vise-versa, and it is obvious from his artworks. Alex has always mixed both in order to give us amazing results that we can't find anywhere else. And as a Graphic Design student, I searched a lot in order to know more about this man, and I found out that among the 50+ famous Graphic Designers in this world, Alex is the only one adopting such a unique style in his works.

Mr. Trochut has created such outstanding posters and and graphic images, in addition to his own fonts. Plus, Alex has done a lot of pieces of art for many brand names in order to advertise their products, and he definitely succeeded. The man with the motto "More Is More" worked for Sony, Cadbury, Kleenex, Topshop, Sixpack (France), Johnnie Walker, and many others.

So please, allow me to introduce you to the artist who was able to bring joy to people's lives through his artworks:

Some of you may ask about the reason that makes me introduce Alex Trochut. In fact, I believe that people like Alex are required in the field of advertising and media because they can influence the audience very easily and spread a lot of joy around them. In other words, don't you just feel amazed and satisfied for seeing such amazing illustrations and typographies in products' ads? I do! I believe that this is such a unique and special way of advertising products, and a very strong way of attracting consumers and affecting their opinion concerning a certain product. Moreover, the ads of Alex Trochut are almost testimonials. They may not include a celebrity, but they do include artworks of a celebrity. So what could be more attractive than this? Outstanding works, for outstanding ads, and eventually, an outstanding result. All we can add is: Thank you Alex for putting your fun and joyful spirit in these ads, and showing us another side of advertising. The one we would love to see in every single day of our lives, to be cheered up and motivated constantly.

Posted by (E.M.)