As it is written, “in an Absolut world you can turn every night into a masquerade;" the appearance of this ad shows that Absolut changes your night. You can see the figures and emotions of people before and after the Absolut. The zipper means the difference between the man and the woman standing on the right side, and the people with great humour who are having fun on the left side. The right side, before entering Absolut life, shows the sadness of the 2 people and how they aim to reach the happiness of the people having fun on the left side. The figure of the man opening the zipper means the transit from the other part of the world to Absolut world, and how the difference takes place quickly.Posted by (N.D.)
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