Deconstructing Ads - Nada Bou Farhat Starring for KAFA Organization (Part 1)

After being asked to deconstruct an ad, I directly decided to choose this ad of KAFA Alliance, where we can see Nada Bou Farhat, the famous Lebanese actress. And what's amazing about deconstructing ads is the fact that once you are done analyzing them, you can see on which basis they have been constructed. And in this ad in particular, we have what's more than just what we see the first time we look at it; there is a very important psychological meaning behind it, and a strong way of understanding the human.

In fact, all ads are build to function this way. For instance, when an advertising agency agrees on adopting a project, it doesn't just work on commercial photography or simply colors and elements. There is also a psychological basis that the agency refers to in order to find and work on the best way of affecting its audience, and this doesn't happen just like that. In other words, a study should first be done on the objective of this ad, it's target categorie, and the type of media used in order to make it more effective. For example, having women as targets of an ad is totally different than having them men, and advertising on T.V. is different than using the billboards on the streets or newspaper. Every single element in an ad should be studied perfectly in order to make it effective enough, the way it should be. And after studying the objective, target, and type of media, the agency starts working on building the ad visually using colors, composition, elements and beauty of the ad, and many more.


Deconstructing Ad - Nada Bou Farahat for KAFA Alliance:
-Objective: Obviously, this ad doesn't have a commercial objective. On the contrary, it's goal is to arouse the need in women to demand their rights concerning the upcoming Lebanese elections. And when transtlated, this ad says: "The candidate wants your vote... And you want a law to protect you." So right away, when we read this and see who the client of this ad is, we'd directly know what the objective is.

-Target: Since KAFA Organization is one that deals with violence against women and the fact that they aren't being given their total rights, and since the Arabic verbs are written in a way to be addressed for females, then it is so obvious that the target of this ad are the Lebanese women, especially thoses who are violated and not given their rights fully. Those who are underestimated and kept home just to clean or take care of the kids.

-Type of Media Used: As we can see, the advertising agency decided to advertise on billboards. And they are probably used because they are the perfect spot for violated women to see the ad and be affected so easily by it, whether they were walking on the street, using public transportation, or anything else. And this ad hasn't been posted on T.V. for maybe the agency believed that this way is the fastest for women to read and be affected by it for there is no way of avoiding it when walking or driving on the street (Simple, clear, and determined).

Posted by (E.M.)