Besides the billboards we get distracted with on high roads and streets, we are overloaded with ads in the supermarkets and malls too. Huge stands and pictures of products being advertised are found in the malls.Besides, advertisers from a certain product company are sent to these malls and supermarkets to explain the characteristics of the product, encourage people to buy it, and distribute free samples.
I photographed a picture of a testimonial ad in a mall(above). It is a picture of Cyrine Abdelnour, a lebanese female singer and actress, for the ad of "GARNIER". The latter is a dye product.
Usually, females are interested in changing their hair color and in taking care of it to attract the opposite sex. That is why the company has chosen a beautiful,attractive,nice-looking celebrity with marvelous hair to advertise this product. When females see this ad, they will directly be motivated to buy this product beacuse they will directly imagine themselves in attractive,smooth,nice color hair, just like Cyrine.Besides all people who care for the celebrity will buy the product he/she is advertising.In that case too, men who like Cyrine will encourage their wives and girlfriends to buy that dye product to look like her.
Posted by (S.S)
I definitely agree with my team mate about the text she posted. This is in fact a great example of testimonials that we can't miss for it is widespread all around us, especially that malls and supermarkets are becoming numerous nowadays.
ReplyDeleteAnd what I really think is that such ads can become ways for the people to find the product they want to buy, especially when they are in a very huge shopping center. For example, people can just look at this "Cerine Abdel Nour" ad and directly figure out that they have reached the hair coloring products' section.
What a clever way not just to advertise the product, but the celebrity too; not mentioning that like this, we'd be creating a way to help people find the product they want in an easier way.
E.M.
I definitely agree with you elie. In addition to that, this ad and others are veryyyyyyyyy big in length! This attracts the clients even from a very far distance.So, a feeling of curiosty arrouses in them which will let them follow this ad to see what it is about!
ReplyDelete(S.S)
elie this ad also attract man cz they just find her beautifull and sexy and will encourage their woman to go and imitate her..Plus when men's just watch this ad their girlfiends will feel jalous and will try to watch it to and be atrracted by the product hoping to get similar result
ReplyDeleteoh by the way i forget to say that not only mans are attracted to Cerine i am also so i may try this product :) (N.D)
ReplyDeleteInteresting deconstruction, and I agree with you; this ad. is aimed at women. You might consider deconstructing it using Aristotle's Appeals to Reason.
ReplyDeleteWell i posted this ad too because i am a fan of Cyrine and consider her the symbol of feminine and beauty.(S.S)
ReplyDelete