Deconstructing Ads - Nada Bou Farhat Starring for KAFA Organization (Part 2)

Concerning this ad visually, and starting with type (Font), we can see that the text written on this ad is large, clear, and extremely legible, the thing that definitely fascilitates reading it. Plus, the Arabic words "vote" and "law to protect you" are displayed in a different colore than the other text in order to emphasize these two ideas, being the main objective of the ad.

Next, talking about the Nada Bou Farhat's photo, we can see that she looks as if she were just any women in Lebanon and not a famous actress. The way her hair is done, with noe make-up on her face, with a very simple shirt; all these demonstrate a regular Lebanese woman. And adding to that, the photo shows the actress looking into the black, as well as her reflection. This composition of the photo shows as if the Lebanese woman is looking into the undetermined and what has always been vague for her, her rights. It's as if she's waiting and saying: "Ok! I will vote for this candidate, but how can this affect my rights?" And psychologically speaking, the colors used in this ad, the character photographes, and the atmosphere of the image all arouse in the Lebanese woman the need to scream out loud asking for their rights and demanding to be more than just voters in this country.

This ad is so simple, so pure, and so clear that anyone can read and see what's on it. But what women really want is that everyone, especially other women, would understand it the way it should be understood, and do something about it. It's not just an ad. This is an incentive for these violated women in order for them to seek their rights and let their voices be heard. So eventually, and based on this ad, we can see that a billboard doesn't have to be so complicated and filled with images and texts in order to be affective. It is its perfect construction using the proper steps and techniques that allow an ad to be extremely affective, even if we just had a simple background with one meaningful word. It is the presence of credibility that allows the easy legibility and perception of this ad, and obviously it is present.

Posted by (E.M.)