As a start, a great question is to be asked: What are the reasons that make a consumer want to buy a certain product? Well, some may say the product itself and how famous it is, or how beautiful the visual of the ad is, and even the celebrity represented in the ad. And in the case of the Garnier Color Naturals ad, it is most probable that consumers, mostly women, would run as quick as they can to get the product just because Cyrine Abdelnour is starring it. But do they ever look at the phrase that says: 100% NATURAL OLIVE OIL? Noooooo...
They just look at the celebrity before their eyes; her beauty and the "effect" of the product on her. And in fact, this is a very wrong way of absorbing the message being sent by the ad. It is influencial indeed as well as successful, but READ! Please people, and not just women, read the ad carefully and understand the real message behind. Read the writings on the back of the product. Check what's in it and open your eyes wider concerning such issues. Products aren't a joke or a toy to play with, and they definitely shouldn't become a way of showing love for some celebrity icon. For instance, in the Garnier Color Naturals ad, people become blinded by two silly things: Cyrine Abdelnour's presence and the phrase that says "100% Natural Olive Oil." And again I say READ! Do you know what the ingredients of this product are, ladies?
My point behind this is that all Lebanese people have to stop the bad habit of not reading at all and counting on visuals. It's like we're falling for the saying: "What you see is what you get." What you see isn't what you get. What you see is the first thing you notice in what you may get. But there's a lot more than images and figures while advertising a product.
In general, the ad is successful and effective, but reading makes the consumption of products be more clever and precise. So in the end, one advice is to be given: Use your eyes not only to look, but to see everything in a deeper way.
Posted by (E.M.)
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