Objective: this ad defenetly has a commercial objective.It's encouraging people to search for the type of life they see in this ad. Absolut vodka give us a chance to runaway from our routine to find ourselves in a whole different joyfull and happy world.
Target: Absolut vodka is an alcohol drink.As we know alcohol is not socialy very acceptable, so this ad is encouraging people to try it and feel the difference between hanging out and having a party wihout absolut vodka and with it.
Type of media used: This advertisement is published everywhere especially on billboards because that's what attracts people the most. When we walk on the street or we drive or even standing on our balcony we can see their huge advertisements that surely affect us and push us to search for this Absolut vodka bottle in the markets and start thinking of buying it.
Visually the ad is very attractibe because of the contrast they used in the color. We can see in the left part the red color that contains so many people make us beleive what we see; which means we can see they are very happy and having fun forgetting the world and turning their life into a masquerade. And the font of the name's product is too big so the audience can simply see its name. Adding to that the 2 people standing on the right side give us a very boring and lost look to make us feel their sadness and their lost because they are not living the experience of vodka. The men is not interested in the attractive woman beside him neither she is and they are not talking to eachother and not giving eachother and intrests for his/her presence, in contraty in the right side we can see mans and womans are involving together and sharing their time with the absolut. The men in the middle is the spot of the photo because he's the one who make this transaction between these two different world by simply opening the zipper of the bottle to enter Absolut's world.
Finally,this ad is very attractive and put the spot so easily on this vodka's bottle because it hit the people on the right thing they live every day:
The routine and how they can fix it.So this ad help them to find a way for their routine to turn it upside down. This ad didn't use famous people to represent it because they didn't need to, it represent itself by its great composition.
Posted by (N.D.)
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