Objective: this ad defenetly has a commercial objective.It's encouraging people to search for the type of life they see in this ad. Absolut vodka give us a chance to runaway from our routine to find ourselves in a whole different joyfull and happy world.
Target: Absolut vodka is an alcohol drink.As we know alcohol is not socialy very acceptable, so this ad is encouraging people to try it and feel the difference between hanging out and having a party wihout absolut vodka and with it.
Type of media used: This advertisement is published everywhere especially on billboards because that's what attracts people the most. When we walk on the street or we drive or even standing on our balcony we can see their huge advertisements that surely affect us and push us to search for this Absolut vodka bottle in the markets and start thinking of buying it.
Visually the ad is very attractibe because of the contrast they used in the color. We can see in the left part the red color that contains so many people make us beleive what we see; which means we can see they are very happy and having fun forgetting the world and turning their life into a masquerade. And the font of the name's product is too big so the audience can simply see its name. Adding to that the 2 people standing on the right side give us a very boring and lost look to make us feel their sadness and their lost because they are not living the experience of vodka. The men is not interested in the attractive woman beside him neither she is and they are not talking to eachother and not giving eachother and intrests for his/her presence, in contraty in the right side we can see mans and womans are involving together and sharing their time with the absolut. The men in the middle is the spot of the photo because he's the one who make this transaction between these two different world by simply opening the zipper of the bottle to enter Absolut's world.
Finally,this ad is very attractive and put the spot so easily on this vodka's bottle because it hit the people on the right thing they live every day:
The routine and how they can fix it.So this ad help them to find a way for their routine to turn it upside down. This ad didn't use famous people to represent it because they didn't need to, it represent itself by its great composition.
Posted by (N.D.)
Showing posts with label Deconstructing Ads. Show all posts
Showing posts with label Deconstructing Ads. Show all posts
Tuesday, May 12, 2009
Monday, May 11, 2009
Deconstructing Ads - Nada Bou Farhat Starring for KAFA Organization (Part 2)
Concerning this ad visually, and starting with type (Font), we can see that the text written on this ad is large, clear, and extremely legible, the thing that definitely fascilitates reading it. Plus, the Arabic words "vote" and "law to protect you" are displayed in a different colore than the other text in order to emphasize these two ideas, being the main objective of the ad.
Next, talking about the Nada Bou Farhat's photo, we can see that she looks as if she were just any women in Lebanon and not a famous actress. The way her hair is done, with noe make-up on her face, with a very simple shirt; all these demonstrate a regular Lebanese woman. And adding to that, the photo shows the actress looking into the black, as well as her reflection. This composition of the photo shows as if the Lebanese woman is looking into the undetermined and what has always been vague for her, her rights. It's as if she's waiting and saying: "Ok! I will vote for this candidate, but how can this affect my rights?" And psychologically speaking, the colors used in this ad, the character photographes, and the atmosphere of the image all arouse in the Lebanese woman the need to scream out loud asking for their rights and demanding to be more than just voters in this country.
This ad is so simple, so pure, and so clear that anyone can read and see what's on it. But what women really want is that everyone, especially other women, would understand it the way it should be understood, and do something about it. It's not just an ad. This is an incentive for these violated women in order for them to seek their rights and let their voices be heard. So eventually, and based on this ad, we can see that a billboard doesn't have to be so complicated and filled with images and texts in order to be affective. It is its perfect construction using the proper steps and techniques that allow an ad to be extremely affective, even if we just had a simple background with one meaningful word. It is the presence of credibility that allows the easy legibility and perception of this ad, and obviously it is present.
Posted by (E.M.)
Next, talking about the Nada Bou Farhat's photo, we can see that she looks as if she were just any women in Lebanon and not a famous actress. The way her hair is done, with noe make-up on her face, with a very simple shirt; all these demonstrate a regular Lebanese woman. And adding to that, the photo shows the actress looking into the black, as well as her reflection. This composition of the photo shows as if the Lebanese woman is looking into the undetermined and what has always been vague for her, her rights. It's as if she's waiting and saying: "Ok! I will vote for this candidate, but how can this affect my rights?" And psychologically speaking, the colors used in this ad, the character photographes, and the atmosphere of the image all arouse in the Lebanese woman the need to scream out loud asking for their rights and demanding to be more than just voters in this country.
This ad is so simple, so pure, and so clear that anyone can read and see what's on it. But what women really want is that everyone, especially other women, would understand it the way it should be understood, and do something about it. It's not just an ad. This is an incentive for these violated women in order for them to seek their rights and let their voices be heard. So eventually, and based on this ad, we can see that a billboard doesn't have to be so complicated and filled with images and texts in order to be affective. It is its perfect construction using the proper steps and techniques that allow an ad to be extremely affective, even if we just had a simple background with one meaningful word. It is the presence of credibility that allows the easy legibility and perception of this ad, and obviously it is present.
Posted by (E.M.)
Deconstructing Ads - Nada Bou Farhat Starring for KAFA Organization (Part 1)
After being asked to deconstruct an ad, I directly decided to choose this ad of KAFA Alliance, where we can see Nada Bou Farhat, the famous Lebanese actress. And what's amazing about deconstructing ads is the fact that once you are done analyzing them, you can see on which basis they have been constructed. And in this ad in particular, we have what's more than just what we see the first time we look at it; there is a very important psychological meaning behind it, and a strong way of understanding the human.
In fact, all ads are build to function this way. For instance, when an advertising agency agrees on adopting a project, it doesn't just work on commercial photography or simply colors and elements. There is also a psychological basis that the agency refers to in order to find and work on the best way of affecting its audience, and this doesn't happen just like that. In other words, a study should first be done on the objective of this ad, it's target categorie, and the type of media used in order to make it more effective. For example, having women as targets of an ad is totally different than having them men, and advertising on T.V. is different than using the billboards on the streets or newspaper. Every single element in an ad should be studied perfectly in order to make it effective enough, the way it should be. And after studying the objective, target, and type of media, the agency starts working on building the ad visually using colors, composition, elements and beauty of the ad, and many more.
Deconstructing Ad - Nada Bou Farahat for KAFA Alliance:
-Objective: Obviously, this ad doesn't have a commercial objective. On the contrary, it's goal is to arouse the need in women to demand their rights concerning the upcoming Lebanese elections. And when transtlated, this ad says: "The candidate wants your vote... And you want a law to protect you." So right away, when we read this and see who the client of this ad is, we'd directly know what the objective is.
-Target: Since KAFA Organization is one that deals with violence against women and the fact that they aren't being given their total rights, and since the Arabic verbs are written in a way to be addressed for females, then it is so obvious that the target of this ad are the Lebanese women, especially thoses who are violated and not given their rights fully. Those who are underestimated and kept home just to clean or take care of the kids.
-Type of Media Used: As we can see, the advertising agency decided to advertise on billboards. And they are probably used because they are the perfect spot for violated women to see the ad and be affected so easily by it, whether they were walking on the street, using public transportation, or anything else. And this ad hasn't been posted on T.V. for maybe the agency believed that this way is the fastest for women to read and be affected by it for there is no way of avoiding it when walking or driving on the street (Simple, clear, and determined).
Posted by (E.M.)
In fact, all ads are build to function this way. For instance, when an advertising agency agrees on adopting a project, it doesn't just work on commercial photography or simply colors and elements. There is also a psychological basis that the agency refers to in order to find and work on the best way of affecting its audience, and this doesn't happen just like that. In other words, a study should first be done on the objective of this ad, it's target categorie, and the type of media used in order to make it more effective. For example, having women as targets of an ad is totally different than having them men, and advertising on T.V. is different than using the billboards on the streets or newspaper. Every single element in an ad should be studied perfectly in order to make it effective enough, the way it should be. And after studying the objective, target, and type of media, the agency starts working on building the ad visually using colors, composition, elements and beauty of the ad, and many more.
Deconstructing Ad - Nada Bou Farahat for KAFA Alliance:
-Objective: Obviously, this ad doesn't have a commercial objective. On the contrary, it's goal is to arouse the need in women to demand their rights concerning the upcoming Lebanese elections. And when transtlated, this ad says: "The candidate wants your vote... And you want a law to protect you." So right away, when we read this and see who the client of this ad is, we'd directly know what the objective is.
-Target: Since KAFA Organization is one that deals with violence against women and the fact that they aren't being given their total rights, and since the Arabic verbs are written in a way to be addressed for females, then it is so obvious that the target of this ad are the Lebanese women, especially thoses who are violated and not given their rights fully. Those who are underestimated and kept home just to clean or take care of the kids.
-Type of Media Used: As we can see, the advertising agency decided to advertise on billboards. And they are probably used because they are the perfect spot for violated women to see the ad and be affected so easily by it, whether they were walking on the street, using public transportation, or anything else. And this ad hasn't been posted on T.V. for maybe the agency believed that this way is the fastest for women to read and be affected by it for there is no way of avoiding it when walking or driving on the street (Simple, clear, and determined).
Posted by (E.M.)
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